Chris Wallace, while touting an impressive resume in his broadcast journalism career, eventually found that he was not among the most popular anchors in the Fox News lineup, given his multiple statements about former President Donald Trump.
Since his shocking departure from Fox News Sunday in early December, Fox News hasn’t felt the absence of the longtime, veteran anchor whatsoever. In fact, according to Townhall, the popular Sunday morning show, helmed by various Fox anchors, is experiencing a noticeable increase in the ratings.
It was on Jan. 23 that Fox News Sunday scored its highest ratings since nearly one year prior to that date, in the key 25-54 demographic coveted by advertisers. Interestingly, it was Fox News at Night anchor Shannon Bream who hosted the Jan. 23 show.
As Townhall reported: “The Jan. 23 show delivered 1,352,000 viewers and 343,000 viewers in the 25-54 demo during the 9 a.m. broadcast. With the cable repeats included, Sunday’s show had a total of 1,404,000 viewers and 237,000 with the 25-54 demo.”
Bream’s show that week included an interview with South Dakota Gov. Kristi Noem (R), who spoke with Bream about her intent to ban biological males from participating in women’s sports. Former Secretary of State Mike Pompeo was also interviewed by Bream.
A large number of media critics were stunned at Wallace’s departure and predicted that the highest-rated cable news network would suffer as a result. One only had to pay attention to Twitter on any given day after the 2020 election to know that Wallace was widely despised by tens of millions of Trump supporters, who make up the bulk of Fox’s viewership.
However, as The Hill noted, Frank Sesno, former director of the School of Media and Public Affairs at George Washington University, hammered the nail on its head, saying after Wallace was “a part of their brand that has fallen out of favor with a large part of their audience.”
Because Wallace typically bowed to Democrats and clearly leaned left, media critics jabbed Fox News for losing one of it’s “legitimate” anchors, though, with the ratings increase that the network has experienced in Wallace’s shadow, the network brass probably isn’t losing much sleep these days.
While a permanent host for the show hasn’t yet been named, Fox News would be wise to make sure it’s someone who doesn’t have a history of being unkind or unfair to the former president.