Fox News announced Wednesday that host Greg Gutfeld is getting his own late night show, “Gutfeld!” beginning April 5.
The network began its plan to expand the popular host’s air time in February amid a downturn in ratings near the beginning of the year.
Fox News Media CEO Suzanne Scott cited Gutfield’s “incredible success” when announcing the new show. As for the host, he attributes the success of his tongue-in-cheek style of political commentating to his willingness to break away from the pack and speak for himself.
“If you cannot tell the other late night (sic) shows apart, join the club. They’re as bland as string cheese and not nearly as appetizing,” Gutfeld said according to Fox.
“It’s the same jokes, the same assumptions, probably the same writers, all reading the same columns from the same hacks in the New York Times. So we aren’t going to be like them.
“If you want something different, that isn’t afraid to take a risk and call out hypocrisy on all sides, check out ‘Gutfeld!’ And if you don’t, no hard feelings. Although I will hate you forever,” he added.
Conservatives have been migrating away from the powerful network thanks to what many see as more leftist reporting. Newsweek reported the day after the Nov. 3 presidential election that conservatives were beginning to turn on the network.
Forbs confirmed just days after the election that the network’s multi-decade reign at the top of the leader boards was over. January 2021 saw the network’s ratings fall behind both CNN and MSNBC for the first time in nearly twenty years.
While Gutfield’s expanded airtime is no doubt well deserved and a long time in the works, the shakeup’s timing reinforces suspicions that the network is in trouble and needs a powerful remedy.