The Walt Disney Company is in a complete freefall right now, from a public relations lens, as it continues to generate negative headlines in the wake of getting involved in politicians and appearing as an ultra-woke corporation.
Adding to the entertainment company’s woes was yet another bombshell last week, as Geoff Morrell, Disney’s chief corporate affairs officer, announced his resignation after only holding the high-level executive post for a matter of three months, the Washington Examiner reports.
“After three months in this new role, it has become clear to me that for a number of reasons it is not the right fit,” the embattled former executive wrote in a letter to his colleagues last week. “After talking this over with Bob, I have decided to leave the company to pursue other opportunities.”
Morrell played a key role in attacking Florida Gov. Ron DeSantis’ Parental Rights in Education law, which prevents young schoolchildren from being taught inappropriate sexual subjects in kindergarten through third grade.
Attacks on the governor and a number of leaked Zoom calls that torched the Republican for signing the bill would eventually lead to the state’s legislature, and DeSantis, in drafting a bill that dissolves the special, self-governance privileges that Disney has enjoyed since its inception.
Disney and its senior communications relations executive, Geoff Morrell, who played a key role in the company’s attack on Gov. Ron DeSantis’ law banning instruction on gender change and sexuality for children in primary school, parted ways this weekend. https://t.co/YZvWN50pwg
— Newsmax (@newsmax) May 2, 2022
Taking Morrell’s place is a woman called Kristina Schake, who was reportedly hired earlier this month to address the extreme fallout the company faced from conservative customers for going too “woke,” which will undoubtedly lead to plummeting ticket sales over the summer as conservatives look elsewhere for summer vacation entertainment.
Notably, Schake was a deputy communications director for Hillary Clinton’s 2016 presidential campaign, and has worked previously for Barack Obama and communications director to then-first lady Michelle Obama.
It sounds like Disney is in for a very bumpy ride this year, and likely beyond.