The Disney Company has gotten rid of its chairman of general entertainment content, Peter Rice, according to a report by Fox Business.
Sources told the New York Times that Rice was “an ill fit with Disney‘s corporate culture,” in what sounded like a backhanded way of not answering the question at hand.
Variety also reported on Rice’s firing saying that it was “entirely business and strategy-related” and was not a reflection on the personal behavior of Rice. The publication also reported that Rice was entirely blindsided by the news of his termination.
Via Fox Business:
“As chairman, Rice was tasked with overseeing Disney’s original entertainment and news programming for its streaming platforms and cable and broadcast networks.
Under Rice’s oversight, Disney General Entertainment developed, produced and marketed over 4,500 hours of programming annually across more than 300 entertainment and news programs.
“Rice joined Disney during the acquisition of 21st Century Fox’s television and film assets in 2019. He previously served as president of 21st Century Fox and chairman and CEO of Fox Networks Group. Rice began his career in the marketing department at Twentieth Century Fox in 1989.”
The Disney company confirmed Rice’s departure in their press release Thursday, adding that they would replace him with Walt Disney Television’s chairman of entertainment Dana Walden.
Disney CEO Bob Chapek called Walden a “dynamic, collaborative leader and cultural force” that has helped transform the company’s television business into a content powerhouse.
“Her well-earned reputation for championing creative talent and developing programming that truly captures the cultural zeitgeist has resulted in hit after hit,” Chapek said.
“She and Peter have worked closely together for years to create the best programming in the industry, and I can think of no one better than Dana to lead Disney General Entertainment to even greater heights.”